Leading online gaming firm SportPesa on Wednesday announced a 15 million title sponsorship package for the 2025 National Sevens Circuit (NSC) set to take place across five towns from July to September.
The sponsorship, renewed for the third consecutive year, will see the gaming giant retain the title sponsorship with the circuit once again being named the SportPesa National Sevens Circuit.
Speaking during the launch held at the Kenya Rugby Union (KRU) headquarters at the RFUEA Grounds, SportPesa Public Relations and Advertising Manager Willis Ojwang reiterated the firm’s commitment to supporting the local action on top of their existing sponsorship with the men’s national rugby 7s side.
“On behalf of SportPesa, our commitment to rugby goes without saying. Our CEO Ronald Karauri says no one does sports better than we do.
For 3 years in a row, SportPesa has been not only part and parcel of supporting the national rugby team but also the local circuit and the impact has been unmatched,” he said.
During the launch, Ojwang also announced an exciting package that will see the sponsorship cater for top-notch livestreaming of the action in all six legs which will help viewers from around the world to follow the action and give exposure to players.
“Last year we had an existing structure but this year we are working on the livestream and broadcast area. For the first time, we will have a streamlined livestream experience just to expose the players and to cater to all the fans worldwide,” he announced.
KRU Chairperson Harriet Okatch expressed gratitude towards SportPesa for walking the journey with rugby and for coming on board as the sponsors for the circuit.
“Your support couldn’t have come at a better time. This circuit marks the beginning of our journey to qualify both our men’s and women’s teams for HSBC Tier 1 status next year. We are more than confident than ever that Kenya will rise again on the global stage,” she noted.
KRU Director of Rugby Paul Odera emphasized on the importance of the circuit which will be used as a pathway to the national teams.
“It has been exciting and interesting to prepare for this year’s circuit which began with a seminar with national team coaches and players on expectations for them on pathways to the national team,”
Of the 15 million, 3 million will go directly to the 6 host clubs, 6 million will cover livestream production costs, 2.3 million will be used as the prize money for each leg as well as the overall winners. 3 million will go into support and administrative costs at KRU while 700,000 will be used to produce merchandise for the participating teams and working secretariat.
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2025 SportPesa 7s Dates
26/27th July at the Driftwood 7s
2/3rd August – Prinsloo 7s
16/17th August – Christie 7s
23/24th August – Embu 7s
6/7th September – Kabeberi 7s
13/14th September – Dala 7s
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