How the World Cup 2026 campaign works

The 2026 FIFA World Cup has reached one of its most exciting moments, with the Round of 32 currently underway across the USA, Canada, and Mexico.

As fans around the world continue to soak in the excitement of football’s biggest tournament, leading gaming firm SportPesa is giving them even more reasons to stay engaged through a reward-filled campaign where every bet stands a chance of winning cash prizes.

The campaign, which kicked off on 17 June, has seen SportPesa issue cash rewards to customers who place any bet, not only on its sportsbook but also across its popular casino offerings.

SportPesa launches 5 Million World Cup 2026 campaign
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So far, the campaign has delivered weekly payouts every Monday.

On 22 June, more than 100 customers each walked away with KSh 2,000, while on 29 June, the prize money was increased to KSh 4,000, with 150 lucky winners each receiving the cash reward.

As the Round of 32 continues, with the Round of 16 also underway, the massive KSh 5 million promotional campaign, designed to reward hundreds of customers during football’s biggest spectacle, remains in full swing.

For the third Monday, lucky winners are set to pocket KSh 6,000 each, with the prize money increasing by another KSh 2,000.

The most exciting part is that any amount used to place a bet qualifies for the promotion, ensuring every customer has a chance to win during the World Cup 2026 bonanza.

The more a customer plays, the greater their chances of winning.

How the World Cup 2026 campaign works

  1. Make sure you are a registered SportPesa customer. Click here to sign up if you have not registered already.
  2. Place any bet either on sportsbook or casino to qualify.
  3. Any amount is eligible for the promotion.
  4. The more a customer plays, the higher their chances of winning. So ensure you play a number of times to increase chances of winning.
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Qualifying Mechanics

Eligible Activities: Any Sportsbook or Casino bet.

Entry Qualification: Any stake amount is eligible.

Winning Dynamic: More play directly increases winning chances.

Draw Schedule: Weekly Monday random draws conducted from prior week’s eligible pool.

Direct Credit: Prizes credited straight to winners’ SportPesa accounts.

SportPesa launches 5 Million World Cup 2026 campaign

ALSO READ: FIFA World Cup 2026 Match Schedule | Full Fixtures, Match Dates & Kick-Off Times

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