In the wake of recent events and the ongoing global pandemic, Milestone Games Ltd which trades as SportPesa came together for a worthy cause to partner with Heels4Pads to donate sanitary towels worth Ksh200,000.

Heels4Pads is an initiative by SisterSpeaks which is aimed towards addressing period poverty and supporting women’s health across the country.

The financial support is part of an internal initiative by SportPesa employees who have donated heels in the past month, worth thousands of shillings towards this initiative that batters the shoes in exchange for menstrual pads.

“This initiative is driven by our staff. We are grateful they came together to donate their shoes as part of supporting Heels4Pads.

“As SportPesa we are matching our staff donation and will look to continue partnering with this organisation as part of our larger agenda to support women’s health across the country,” said SportPesa Foundation’s project lead, Esther Matere.

The heels, as well as the funds donated, go a long way in aiding various young women across the country who benefit from the donations.

SportPesa are known for partnering with local entities to better and develop mainly sports in the nation but recently took a different route when they donated maternity beds in Bomet, to help launch a wing at a local hospital.

“This partnership is one of many that SportPesa Foundation is supporting to improve women’s health across the country,” Matere added. 

Distribute Pads

SisterSpeaks is a Kenyan-founded organization that runs various programs to address women’s issues including working towards reducing period poverty with its Heels4Pads initiative.

Under this project, ladies donate their high heels in support of purchasing pads that are then distributed to young underprivileged women in various areas across the country.

“Heels4Pads has a two-fold agenda where we capitalize on the growing power of digital media and innovation to deconstruct myths around menses through campaigns.

“We also advocate for policy change and conduct social experiments and campaigns while trading high heels with sanitary pads,” one of the founders, Ms Angela Waweru stated.

“For many women, high heels are a confidence booster and we leverage this to fundraise. Often women have many pairs of shoes, some of which they don’t wear and are willing to donate for the cause.

“This partnership, the direct financial contribution and the heels from the Milestone SportPesa, will allow us to distribute pads to hundreds of girls over the next two school terms,” she added.


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