Leading online gaming firm SportPesa will reaffirm its commitment to social impact by taking part in the 2025 October Breast Cancer Awareness Month (BCAM) campaign.
Throughout the month, the gaming company will run a special campaign dubbed SportPesa In Pink aimed at raising awareness, celebrating the resilience of those fighting cancer and promoting early detection across all its markets in Kenya, Tanzania, South Africa, the United Kingdom and the Isle of Man.
The campaign will see SportPesa integrate the color pink across its digital platforms, events and partner activations while employees, stakeholders and associates will adorn pink during their various activities, symbolizing solidarity with breast cancer warriors and their families.
Being the main sponsor of football giants Gor Mahia, Shabana, Murang’a Seal and the Kenya 7s rugby team as well as Kenya Cup side Nondescripts RFC, SportPesa will collaborate with the teams to spread awareness to fans all across the country through various channels.
SportPesa’s Tujiamini initiative will also embrace the BCAM campaign when it takes place on 4 October 2025 at the Dandora Grounds in Nairobi.
About Breast Cancer Awareness month
Breast Cancer Awareness Month, marked every October, unites people worldwide in the mission to increase awareness and reduce the stigma around breast cancer through education, support, and fundraising.
SportPesa’s involvement underscores how corporate organizations can leverage their influence to drive meaningful social change.
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